With all of the ways to communicate online, it may be surprising to hear that email is still very relevant – especially for marketing. Some online marketers may try to tell you that email marketing is dead. You may even worry about annoying your contacts by filling up their inbox with yet another message. While valid concerns, I’m going to tell you why email marketing is still very relevant.
stay on top of mind.
Let’s be honest. Not everyone on your contact list is going to open every newsletter or email blast you send out. But not everyone is going to delete it or opt out either. That means you’re gracing peoples’ inboxes and staying on top of mind. Even if they never open your message, your name or business name will slowly get engrained in their mind. Then, guess who they’re going to think of when they need your service.
turn followers into clients.
But what about social media? Oh, that’s still very relevant. But when was the last time you got paid for a “like”? Social media should act as your funnel. It’s how you build awareness. Then, over time, you become someone your followers actually want information from. That’s when you get an invitation to their personal inbox, making them ever so close to becoming a customer.
Here are some other benefits of email marketing:
- Announce new services
- Get more customers in areas you’d like to get more business
- Easily track where customers are coming from
- Track what your audience is interested in
the platform the pros use.
Are you ready to start sending emails? While there are many platforms out there to choose from, I consistently have the best luck with Constant Contact. Here’s why:
- They have the lowest reported spam and bounce rate
- They have the highest click through rates
- The formatting is easy to work with
Constant Contact does have a monthly fee. But if you’re serious about using your valuable contact list to grow your business, isn’t it worth it? As a business owner, you know by now that you have to spend money to make money! The fee depends on the size of your contact list, but they offer a handy tool so you can see exactly what your fee will be.
Now it’s time to dust off that contact list and use that valuable database you’ve worked so hard to build up. I’ll look for your next newsletter in my inbox!