Have you ever wondered what those companies are doing that have thousands of followers? There are actually 2 ways to get more followers. Which one you choose depends on whether you want engagement on your site, or not. My guess would be that you want engagement.
Every company out there wants more leads. A high amount of engagement usually translates into leads, which translates into real dollars. You may be perusing Facebook and checking out those larger companies that have a high amount of followers and are thinking to yourself, “what do they have that I don’t have?” Well, likes for one, but before you get too down on yourself for not having a large amount of virtual friends, let’s dig a little deeper.
Large companies have large marketing budgets. Take Comcast, for instance. Their Facebook page has over 5 million likes. However, their posts have a low amount of engagement in ratio to their amount of likes. The reason for this is because it’s very possible that Comcast purchased engagement through promotional posts, contests, and offering other incentives to like their page. Therefore, that incentive is the one and only reason the majority of those people followed that page.
Now, check out The Manager’s Diary Facebook page. They have a high amount of engagement, but much fewer likes on their page. This page grew their following organically by doing the following:
- Making personal connections
- Inviting followers
- Posting helpful and valuable information (NOT promotional!)
- Posting consistently
So now you know what to do with that dusty stack of business cards on your desk, in your desk, and in the trash beside your desk. No matter the social media platform in which you’d like to grow your following, it all starts with you and a personal invitation.