The Word Refinery is a freelance writing company specializing in providing content to help small businesses share their message.
With an exceptional talent in sounding like the voice of our clients, you will have content that accurately portrays your company, but is understood by the masses.

How Email Marketing Turns Followers Into Clients

origin_391609724With all of the ways to communicate online, it may be surprising to hear that email is still very relevant – especially for marketing. Some online marketers may try to tell you that email marketing is dead. You may even worry about annoying your contacts by filling up their inbox with yet another message. While valid concerns, I’m going to tell you why email marketing is still very relevant.

stay on top of mind.

Let’s be honest. Not everyone on your contact list is going to open every newsletter or email blast you send out. But not everyone is going to delete it or opt out either. That means you’re gracing peoples’ inboxes and staying on top of mind. Even if they never open your message, your name or business name will slowly get engrained in their mind. Then, guess who they’re going to think of when they need your service.

turn followers into clients.

But what about social media? Oh, that’s still very relevant. But when was the last time you got paid for a “like”? Social media should act as your funnel. It’s how you build awareness. Then, over time, you become someone your followers actually want information from. That’s when you get an invitation to their personal inbox, making them ever so close to becoming a customer.

Here are some other benefits of email marketing:

  • Announce new services
  • Get more customers in areas you’d like to get more business
  • Easily track where customers are coming from
  • Track what your audience is interested in

the platform the pros use.

Are you ready to start sending emails? While there are many platforms out there to choose from, I consistently have the best luck with Constant Contact. Here’s why:

  • They have the lowest reported spam and bounce rate
  • They have the highest click through rates
  • The formatting is easy to work with

Constant Contact does have a monthly fee. But if you’re serious about using your valuable contact list to grow your business, isn’t it worth it? As a business owner, you know by now that you have to spend money to make money! The fee depends on the size of your contact list, but they offer a handy tool so you can see exactly what your fee will be.

Now it’s time to dust off that contact list and use that valuable database you’ve worked so hard to build up. I’ll look for your next newsletter in my inbox!

photo credit: idogcow via photopin cc

The Magic Pill To Getting More Followers

large_5614813296Have you ever wondered what those companies are doing that have thousands of followers? There are actually 2 ways to get more followers. Which one you choose depends on whether you want engagement on your site, or not. My guess would be that you want engagement.

Every company out there wants more leads. A high amount of engagement usually translates into leads, which translates into real dollars. You may be perusing Facebook and checking out those larger companies that have a high amount of followers and are thinking to yourself, “what do they have that I don’t have?” Well, likes for one, but before you get too down on yourself for not having a large amount of virtual friends, let’s dig a little deeper.

Large companies have large marketing budgets. Take Comcast, for instance. Their Facebook page has over 5 million likes. However, their posts have a low amount of engagement in ratio to their amount of likes. The reason for this is because it’s very possible that Comcast purchased engagement through promotional posts, contests, and offering other incentives to like their page. Therefore, that incentive is the one and only reason the majority of those people followed that page.

Now, check out The Manager’s Diary Facebook page. They have a high amount of engagement, but much fewer likes on their page. This page grew their following organically by doing the following:

  • Making personal connections
  • Inviting followers
  • Posting helpful and valuable information (NOT promotional!)
  • Posting consistently

So now you know what to do with that dusty stack of business cards on your desk, in your desk, and in the trash beside your desk. No matter the social media platform in which you’d like to grow your following, it all starts with you and a personal invitation.

photo credit: Ksayer1 via photopin cc

Website Content: Big Sandy Lodge & Resort

Screen Shot 2014-08-13 at 9.47.46 PM

Big Sandy is a big resort. When we first started working on this site, they had too much content. They were using words, instead of images, to describe all their beautiful resort has to offer. In this case, less is definitely more. Now their content gives just enough information for people to start dreaming about their vacation with a clear call to action on how to book a reservation.


Website Content: Skol Marketing

Screen Shot 2014-08-13 at 9.42.57 PM

Owner of Skol Marketing, Ben Theis, contacted us to spruce up his website content. We massaged what he already had to make the content more engaging and offer clear calls to action.